This is the fifth post in our series on building effective agronomic strategies for regenerative agriculture/ soil health product and...

This is the fourth post in our series on building effective agronomic strategies for regenerative agriculture product adoption. In our...

If your soil health product has solid science but struggles with farmer adoption, the issue might not be your product — it might be your understanding of the farmer's reality. Farmers describe symptoms while companies solve root causes, but forget to communicate through their lens. This field-tested framework helps you ask the right questions in the right order to build solutions farmers actually want to adopt.

TL;DR If you're seeing slower-than-expected adoption  despite a solid product and good data, the issue might not be your product, it...