This is the fifth post in our series on building effective agronomic strategies for regenerative agriculture/ soil health product and...

This is the fourth post in our series on building effective agronomic strategies for regenerative agriculture product adoption. In our...

If your soil health product has solid science but struggles with farmer adoption, the issue might not be your product — it might be your understanding of the farmer's reality. Farmers describe symptoms while companies solve root causes, but forget to communicate through their lens. This field-tested framework helps you ask the right questions in the right order to build solutions farmers actually want to adopt.

TL;DR If you're seeing slower-than-expected adoption  despite a solid product and good data, the issue might not be your product, it...

An agronomic strategy isn’t just choosing which product to sell or where to sell it, it’s framing your solution to align with the real-world context in which it will be used. An agronomic strategy considers the WHY, WHAT, HOW, and WHERE. It aligns business goals with customer motivations and challenges. It makes adoption easy without costing the farmer additional time, and it shows you where it fits into their operation and their routines.

Discover where regenerative agriculture is most likely to succeed with the FARM Index, a data-driven tool combining adoption data and farmer behavior insights to identify high-potential U.S. counties. Use it to guide product rollouts, policy, research, and sustainability strategies with precision. Don’t guess, focus where adoption is ready to thrive.

Curious how regenerative farmers manage soil differently from conventional ones? Discover the key differences in our this post!

Regenerative farming, like conventional farming, has its own benefits and challenges. During the harvest window, both will encounter similar

After harvest, farmers carry out several activities to prepare the land for the next production year. A key activity is soil management...

Curious about the decisions farmers make at harvest, who they rely on, or how to engage with them? Keep reading to find out!

The story of Living Roots Ag began with a recognition of the widespread uncertainty and the substantial demand for solutions in...